Vintage Vixens Katherine Laird & Jennifer Murtagh, designer duo of vintage inspired couture label WallacePlayford, opened the doors to their first bricks and mortar with their new shop ‘Love in the Afternoon’ on James Street North, the epicentre of Hamilton’s thriving artist community.

Stepping into Love in the Afternoon, feels as if there is a crack in the time-space continuum, spilling all of its contents into the heart of the shop. Built with love in the afternoon, the shop is the exclusive home of WallacePlayford. You’ll find this fresh and futuristic label, nestled in amongst carefully curated vintage pieces which promise to ignite a feverish love affair between old & new. Vintage frocks, lingerie & fashion accessories are cleverly displayed on and amongst an eclectic mix of old-world to mid-mod furnishings, collectibles, kitsch & ephemera.

‘So, if you are looking to inject your wardrobe with a little vintage style this season take a look at WallacePlayford to add in that touch of playfulness that Katherine and Jennifer are known for.’ – Josh Cawston – Fashion Art Toronto Blogger

Love in the Afternoon is located at 320 James Street North, Hamilton – just north of Barton Street. Its cheerful exterior can’t be missed, look for the brightly painted peach & turquoise façade. Shop hours: Wednesday to Saturday 11am-6pm, Sunday 12pm-4pm. Special hours during James Street North events, Art Crawl, Open Streets Hamilton and other art happenings. Street Parking, Free Parking Weekends & Holidays. To learn more please visit loveintheafternoon.ca, and wallaceplayford.com